Our Purpose

This section explains who we are, what we believe in, and what we stand for. For more information about our Mission, Philosophy, Background, Global Perspective, and Vision, see the About Us Grid below. To review our co-founders’ academic resumes, see Robert E. Smith’s resume and Laura M. Buchholz’s resume.

Happy Graduate


Our mission is to help people better understand human nature and personal growth so they can strive for a better life. We also believe in tolerance, diversity, fairness and equality. Our educational and business philosophies are extensions of these core values.
Philosopher Socrates


We believe the purpose of life is to strive for growth through creativity. Growth does not occur while mindlessly following routines. It occurs when you challenge yourself and are open to new information. We believe true education embraces curiosity and guides students on their path to discovery.
University Building


We are award winning Big Ten university professors. Our research has appeared in top academic journals such as Marketing Science, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Journal of Advertising. We have over 50 years combined experience teaching psychology, motivation, creativity, and growth.
Planet Earth - Full Globe


We are a network of growth-minded individuals from around the world. We enjoy working with people who seek challenge, value quality, and believe in life long learning, where ever they may live.
Eye Seeing into a Future Galaxy


The original concept for this site began over 30 years ago when our founder wanted to create an interactive textbook. He saw the future of information delivery as integrated and tailored to specific student needs. He just had to wait until the technology caught up with his vision.
Woman Choosing to Strive for Understanding Creativity and Growth

Dream On

Now that you know about us, let us help you strive toward your dreams. There’s no better time to start thinking about the future than today – and it won’t take you 30 years to get there.