Reasons to Adopt
Take your teaching and your students to the next level. Everything you need to update your Consumer Behavior class is provided: textbook, interactive website with questions and feedback, classroom videos and slides, syllabus recommendations with assignment and grading options, access to a large exam bank, eXperiments for personal growth and creative problem solving.
For a brief description of how this humanistic approach can help you and your students, see the Benefits Grid below.
Innovative Materials
- Personally Relevant Text – designed to help modern students solve problems
- Multiple Routes to Learning – students read, watch, think, discuss, and apply
- Sample Syllabus – recommendations for structure, timing, assignments, and grading
- Teaching Notes – ideas for engaging students at Level III
- Exam Questions – access is available with adoption
Interactive Learning
- Survey-Based Website – requires students to apply material to their lives
- Coordinated PowerPoint Slides – make your lectures more relevant and engaging
- Elaborative Discussion Questions – perfect for the ‘flipped’ classroom
- 17 Growth eXperimentals – consolidate student learning
- 10 Creative Thinking eXperimentals – develop problem solving skills
Relevant Content
- Growth-Based Learning – set your students on a path for long-term success
- Self-Discovery – help students discover their identity and true potential
- Psychology and Motivation – explains human nature and what really drives behavior
- Relationship Marketing – helps students interact with others in a tech heavy world
- Creative Problem-Solving – allows students to develop new solutions to old problems
Clear and Concise
- Original – content based on years of research and teaching, not repackaged parts of other texts
- Clear – personally relevant examples make it easier to elaborate the concepts, pop-up definitions help English as a second language students
- Concise – no descriptive or filler material, students read only what is important and applicable
- Affordable – text available in economical PDF version
User Feedback
- Rob W. Smith, PhD – “It’s an amazing class; fun to teach, students love it, and I really believe it makes a difference in their lives.”
- Jon Quinn, Lecturer and Practitioner – “It enriched my life and those of my students, I shared numerous principles with my colleagues and family.”
- Student #1: – “Best class in college!”
- Student #2: – “My favorite class in the Fisher School of Business.”
- Student #3: – “Useful information I can apply to my personal and professional life.”
Try it Free!
- Interactive Free Trial – Visit our Home and Topic Overview pages for more information and links to free trials of every section.
- Gain access to protected materials – Want to see all the videos, class slides, and other instructor materials before adopting? Click the button below.
- Review the Consumer Psychology text – Click below to receive a complimentary Consumer Psychology PDF.